Most of us have heard of keywords, however, what is long tail keyword? And does it really help generate or divert more traffic to your website? Well, a long tail keyword is more a set of key phrases that are longer than regular keywords and more specific. The key to long-tail keywords is that they actually do not help divert more traffic.
Shocking as it may sound, this is the absolute truth. Then why use long-tail keywords at all? Good question.
The trick here is that as they are specific, they have better conversion rates. Well, isn’t that the ultimate goal of most websites and businesses online?
|Search Engine Optimization isn’t only about diverting more traffic to your website. It goes to the jugular vein, which is increasing the sales – period. When someone is looking for a particular product or service, why does the person automatically turn to Google or Bing (search engines)? Obviously, the idea is to conduct some research about the requirement. For instance, if you are looking for a particular brand of car, say Tesla. You would search on Google for Tesla reviews first, and if you find some great reviews, you will probably intensify your research.
Conversely, if the reviews are not so good, or even very discouraging, then obviously the sales figures are going to plummet due to poor reviews. The search engine, being impartial, will only go by “Tesla reviews” and wouldn’t care too much if the reviews are good or bad. This is where the long-tail keyword comes into the scene and helps bail the company out of the dicey situation.
Hence, before attempting to use a long-tail keyword, it makes sense to understand its true value and how it helps you increase your revenue. Here are some easy steps that will help you increase your revenue through long-tail keywords by getting to understand them better:
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What Is Long Tail Keyword Research?
Which are the long-tail keywords that potential customers are likely to search for? Let’s take the same Tesla, as an example. The search would probably go like this:
- Tesla alternatives
- Tesla Reviews
- Tesla Competitors
- Tesla offers and discounts
You will probably get a better idea if you look for something known as Google Suggest Data. Have you noticed that whenever you type any word or phrase in Google’s search box, it will immediately throw up additional words that are suggestive?
However, there is a limitation in the number of keywords Google Suggest throws up; hence, you will probably need to use a tool known as Suggestor which will give you something more than what Google suggested, or Google Suggest showed. You will notice that there are certain secondary keyword suggestions that did not appear on Google Suggest. The long-tail keywords include:
- Tesla reviews Reddit
- Tesla reviews top gear YouTube
- Tesla reviews top gear video
- Tesla model reviews customer reports
- Tesla reviews by owners 2016
- Tesla performance review top gear
- Tesla Roadster reviews top gear
All the above long-tail keywords would not have appeared on Google Suggest search box, and with such an exhaustive list of long-tail keywords, you can devise your own strategy to increase the conversions using your company name in place of Tesla to create your own list of long-tail keywords.
1. Creating Your Own Strategy
There are several ways to go about this, and the first obvious option would be to create a perfect landing page on your website that gives emphasis to long-tail keywords and focuses on them. The other option is to have third parties create landing pages on their websites for your products that use the very same keywords. For example, most of the SAP Advantage Partners use the same keywords the parent site uses.
For creating such a perfect landing page on your website, you will need a content management system (CMS), and if you think it is going to be a bit difficult for you, try get response which has several templates to choose from. You just need to add your own content (with the long-tail keywords, of course) and you are done!
One more easy way of doing it is to use WordPress, which is open source and a great solution to find out the exact nature of queries that customers have, especially relating to your product. If you want third parties to create landing pages using your long-tail keywords you need to have some sort of incentive to lure them.
The best bet would be to offer established bloggers a service or product for free. While you cannot see expert wonders to happen overnight, they will indeed write about your product or service if they find enough merits in them. If they agree to write about your product ensure that they “nofollow” the links lest search engines get to think that you are manipulating them.
If the “landing page” trick does not work out too well, you can always think of running pay-per-click campaigns, where you can expect a decent ROI.
Read Also : SEO Content Strategy – How to Create Killer SEO Optimized Content
2. How To Optimize For Better Conversions?
Did you know that Amazon owes a whopping 57% of its sales to long-tail keywords? What better example to highlight the importance of long-tail keywords? Hence, it is important to optimize the content on your landing page to get better conversions. It is not enough if you have a CAT (call to action button) urging people to buy your product or service.
Content is still king, and it is the content that will convince users to purchase your product. For this, you need to think like an actual user. You will probably search half-a-dozen sites before zeroing in on the one that appeals best.
And how you optimize your landing page is what will lead to the user choosing your site among all others. If you are up to it, you can display a comparison matrix, like Clicky does on its Clicky Vs The Other Guys page, and the users get to know how competitive and good your product is when compared to others in the market.
It is safe to conclude that it isn’t enough to divert traffic from search engines to increase your revenues. It makes better sense to use long-tail keywords to generate targeted traffic that has more chances for reliable conversions. What is the point in having tons of visitors to your website who are just breezing through?
However, using long-tail keywords can result in up to 40% conversion rate, which is probably the goldmine you have been looking for.
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