12 Email Marketing Tips: What To Do, What Not To Do

All the email marketing service providers make email marketing sound so simple, but the other day, when I tried putting together my first newsletter campaign, I realized that I had no thought what a A/B split test was, whether I should embed my images or not, if the subject line I’d chosen was going to make it through the spam filter, how to personalize my newsletters, and the more I thought about it, the longer the list grew. And then all that jargon! Click-through, bounces, triggers….

12 Email Marketing Tips: What To Do, What Not To Do

So I chose to learn from other people’s expertise, making the most of FREE email marketing tips and maximizing the benefits from many of the markets best practices for this marketing tool.

As a quick overview best practices can include the following (I have deliberately ignored the legal email marketing requirements, anti-spam, remove form mailing handling etc. as this is geographically specific so I am assuming that you will be looking into this prior to running a campaign):

Make the best of the subject line – 

This is the first thing that any potential email respondent will see. There is so much information out there regarding this but; at a high level I would consider seeing this in the same light as the title for a PPC advert.

Using the “from” field – 

This may seem like a very small consideration but, who the email is from can affect the amount of emails that get through spam filters and is proven to have a direct effect on open rates
Ensure that you research the target market and look at any industry/demographic information that you can get your hands on in relation to highest periods of availability to open emails, days of the week when staff open emails the most. Commonly Friday and Monday prove to be the worst days for response rates and Tuesday/Thursday the best but this will differ from target market to target market.

Email marketing is a powerful tool in the internet marketing industry. Knowing how to construct a excellent email marketing campaign can multiply an online business’s profits substantially.  Here are 12 email marketing tips: what you shouldn’t do and what you should do with your campaigns.

To start, it’s excellent to know what you should not do with an email marketing campaign. Making these mistakes can cause you to lose many members of your email list, in addition to having them send your messages to a spam folder.

Read Also : Free Email Marketing Tips : How To Maximize Benefits From Email Marketing Tools

What not to do with email marketing:

Don’t try to sell a product in every mail – if you do this, no one on your list will want to open your messages.
Don’t use spammy wording – in particular, the word “free” in your emails will send your mail straight to the spam folder for many systems.
Don’t be overly complex in your mails – email is a quick fix for information for most people, they’re not ready to read novels. Keep it simple to know.
Don’t be tempted to make it flashy – again, email is meant to be a message. Many email programs automatically block some graphics, and doing overproduction in an email lessens the personal touch.
Don’t try to talk to everyone in your message – you should target just your specific audience. The people in your email list are on it for distinct reasons – remember that when you write your mails.
Don’t go crazy with excitement – using a huge number of exclamation marks and capitalized words will turn off your readers. Keep it organized.

As you write your emails, being careful not to trip up on the above issues, remember to do the things with your mails to keep your readers interested and pleased.

What you should do for effective email marketing:

Make it personal – most people treat email as a means of communication with people they like. If you’re likable, this will make your mails opened more often. Using their name, if possible, can also be beneficial.
Offer an simple unsubscription option – if it’s simple to unsubscribe, it will instill more trust in your readers, since the power to drop you is in their hands.
Give your readers EXCELLENT information – don’t just list something you found randomly that’s related to your market. Give them quality information, and they will want to hear more from you.
Be fascinating! – Dull emails get closed up quick. If you can give your hook early in the message, you’ll have your reader want to keep reading.
Know how to tease – if you have a page you want your readers to visit, give them just enough information to make them intrigued, but don’t give it all away. Have the rest of the tale you started be available through your link.
Use tools of the trade – knowing which tools to use for email marketing can make a huge difference.

One of these tools is the autoresponder – it can often save a lot of time and effort.

Now by following these tips, you can have a truly effective email marketing campaign. By doing this, you can instill trust in your customers, and have them interested in your emails, as opposed to dreading them. Write quality emails, have pleased customers, and see the positive results of effective email marketing by doing it right.

Hopefully the aforementioned has given you a taster into the realm of email marketing, for more information review the email marketing tips link at the start of this article.

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